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From the Publisher?s Desk: How Book Publishing looks from the Other Side (book publishing) Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn?t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher?s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published. Persistence Has a New Meaning You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you?ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can?t give up on getting it onto the publisher?s desk again and again. You probably won?t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn?t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book. The Right Stuff Book publishing is a strange area of business. The people?s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher?s desk is to find out who?s publishing what. Are You Barking Up the Right Tree? Some publishers specialize in a certain kind of writing. If you are writing a novel, it won?t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children?s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You?ll have a much better feel for the market if you are a consumer. Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You?ll get a better feel for what?s selling and therefore what a publisher will buy. You?ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.

Preparing Questions to Ask in your Upcoming Job Interview When you get ready for a job interview, chances are you have spent a lot of time trying to guess the questions you will be asked and prepare your answers to them. How will you explain that gap in your work history? What will you say when they ask you why you left your last job? In the rush to make sure that you have all of your answers perfectly prepared and ready, don?t forget to prepare a few questions of your own to ask the person who is interviewing you. Asking questions is an important part of your interview. When you get asked the old ?do you have any questions for us? one, it pays to actually be able to come back with a few questions instead of a, ?no, I don?t think so.? Asking questions will show that you are engaged in the interview and have done some thinking about the position, plus, the questions you ask will help you elicit valuable information you need when you have to decide whether or not to actually take the job, should it be offered to you. The first thing you should want to find out is why the job is open in the first place. Is the job you are applying for a new position? That means you can expect to have a lot of transitional bumps along the way as you are integrated into the company. If the job is not new, and the person before you was fired, then you can expect things to be in a state of disarray when you take over and that you will have to spend a lot of time up front cleaning up spilled milk. If the job is open because the person who had it before you moved up in the company, then you will know that this is a job with a lot of future potential. Next, find out a little bit about the person who will actually be your boss if you get the job. Sometimes, this person will be involved in the interview, but often they will not. Finding out how high up in the company chain you will be reporting will help you gauge how important the position for which you are applying is to the company. Also, it helps to know a little bit about the personality type of the boss to be. If you like to keep your head down and do your work, and your potential new boss is one of those ?wacky? types, then you may want to look elsewhere. From there, ask about the kinds of responsibilities you will need to take on board right out of the gate. When companies are hiring for a new position, they usually have a few ideas about what that person will need to start working on right away. Getting a clue about your first project will help you decide if this job is right for you. This is also a good time to ask the interviewer about their job and why they like working the company. You may find out that this really could be your dream job, or you may end up sensing from your interviewer that you should run away, fast. Last but not least, ask your interview when you should follow-up on your interview. Don?t open the door for a ?don?t call us, we?ll call you? kind of interview closing. Let the interviewer know to their face that will be making the effort to contact them again. You may get the vibe from your interviewer that the job probably will be going to someone else, so you can move on quickly, or you may end up being offered the job on the spot. Either way, you will have opened the lines of communication to take the next step.

Yes, There Really is a Freebie Santa Claus If you are a cynic when it comes to offers of free stuff, you are not alone. Everyone has had notions like ?there is no such thing as a free lunch? and ?if it sounds too good to be true then it probably is? drilled into their heads, and for good reason ? these things often hold water. On the flip side, there ARE actually lots of places you can score some decent free stuff, if you know where to look and are willing to devote some time to hunting them down. The key to getting the best free stuff with the least amount of hassle is to stick with that healthy cynicism but to also dipping your toe in the freebie pool little by little. But why would anyone give stuff away for free? It is certainly an obvious question, but if you stop to consider it for a moment, you can see that companies actually have a lot of motivation to give away free stuff. After all, if they give you something for free, you are bound to have a little soft spot for their company, and when you are ready to part with some cash, their product may near the top of your list. Also, by giving away free things, companies can convince people to try new products. You might not want to try a new kind of shampoo if you have to pay for it, but you?d certainly be willing to give a free sample a try. You may end up loving it and switching to that shampoo for good, turning you into a paying customer. Another reason a company might give you free stuff is to complete market research. This is where getting free things can get a little complicated for some people because the products may not cost you money, but the offer may cost you a little time. A company might ask you to take a survey of your buying habits before they give you a free offer, or they may ask you to provide feedback on a regular basis as you try their product for free. Some people balk at the time commitment required here, but for other people, filling out some paperwork is a small price to pay for some free stuff. Of course, to convert you into a customer or to communicate with you about market research, a company will have to contact you, which is complicated area number two for freebie lovers. You will almost always be forced to hand over your email address in order to cash in on a free offer, and that is a recipe for opening your inbox up to a barrage of spam (many companies sell your email address to offset the costs of their free promotions, which means the number of people soliciting you can go through the roof very quickly). If you want to avoid this downside of freebie hunting, set up a special email address specifically for your freebie deals. That way all of your spam goes to this one address and your regular email you use with family and friends remains free and clear. One final note of caution about free stuff online: a lot of scammers have hit on the idea of using pretend freebie offers to solicit personal information about people or to convince people to send them money. Don?t send money, even for postage, to a company you don?t know and never, ever give out personal information online. No reputable company is going to ask for your social security number or bank account details for a freebie offer, so don?t hand them out to anyone. When in doubt, skip it and move to the next freebie.